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środa, 11 grudzień 2013 13:57

CEE Rekruter focus on Lithuania

This month CEE Rekruter continues its‘ search for agencies in the Baltics, and this time we found one which covers all 3 countries, but we spoke to their Lithuanian Country Manager – the lovely Valerija. Lithuania has many commonalities with Poland and, of course, a shared history. But does anybody understand Lithuanian? Apparently the Shared Services sector does as since 2012 Lithuania has become one of the most attractive destinations for Shared Services and Outsourcing. This month, we find out why...

Valerija Buzėnienė, Country Manager, CVO Recruitment & Simplika


Lithuania is really Poland’s closest partner in the CEE region due to the common history of the country. How is Lithuania faring since the Economic Crisis hit Europe?

Currently Lithuania is one of the fastest growing EU countries by GDP growth, all sectors look quite active and busy. I think Lithuania has taken a proper action plan to return economy back on track. We also witness quite active recruitment market on both specialist and executive level.

Simplika is a catchy name, but what is the history of your company – tell us about how you operate in Lithuania and how you’ve made this independent brand number 1 in your market?

Simplika has started its operations in Lithuania in 2006 and has been growing and developing since that time. We aim at proving our Clients with fast and efficient services of permanent and temporary recruitment and also pay a lot of attention to meeting our Candidates expectations; these efforts have resulted in recognition from both Candidate and Client side. The best differentiation for us has been sincere care and proactive cooperation.

We are inundated across the entire region with companies who are looking to open Shared Service Centres and Business Process Outsourcing businesses. Recently companies such as Barclays, Western Union, Danske Bank and CSC have all opened Shared Service Centres in Lithuania – why do you think they chose Lithuania over the other countries from the CEE?

As a company we work closely with organizations consulting prospective investors into Lithuania and are happy to see such great names coming to our country. Usually investors appreciate our educational system and a large number of population with University degrees (40%), language skills of Lithuanians (90% of population speaks one foreign language and 50% speak 2 foreign languages), geographical position between Europe and Russia. We are also among top 10 least expensive European countries. On top of that Lithuania is an ambitious nation and we like competing and achieving, see our official message to potential investors: http://www.youtube.com/watch?v=RPO4tbV4UHk

What are the business sectors that are most buoyant in Lithuania at the moment? Automotive, IT or Banking are areas growing across the regions, but is it the same case in your country?

More or less all business sectors are active at the moment, however the most difficult situation is within IT business as this sector has seen a fast growth and new investors entries, therefore everyone is competing for the best talent in the market. Another group of specialists which is in high demand is Scandinavian speaking specialists.

Tell us a little about cross-border co-operation, as we understand Simplika is in a small chain across the region. Do you actually work across borders? What kind of successes have you had in cross-border co-operation?

 Simplika has presence in all 3 Baltic countries, which helps us a lot. With our professional independent teams we are able to provide the same level of service to our Clients across the region. We also establish a partnership relations with recruitment companies working outside of Baltics and covering other territories, all this done for the convenience of our Clients. On top of that we have experience of placing Lithuanian specialists and executives outside of Lithuanians, they are in demand in Russia, Belarus, Ukraine and other countries.

Lastly, please tell us a little about your team... We know that our sector is very popular amongst ladies, but having so many ladies in one place can cause challenges to motivational techniques. How do you create that special something in your team?

 My team is simply the best, all are highly committed, motivated and hard-working ladies JWe would love to have guys in the team, but it is always a fair competition and so far ladies got roles in our company. I do not think female dominant team is challenging, I believe it is empowering because we first of all share common values and goals and also in many cases share interests or topics to discuss (theatre/cinema, kids, books, men J). We have open sincere communication in our team and solve the problems when they appear, therefore we do not feel any discomfort of working in the female-dominant team. 

Dział: Aktualności
wtorek, 10 wrzesień 2013 10:08

The CEE Rekruter focus on Romania

The CEE Rekruter continues its’ trip around the region by stopping into romania to speak to APT, the largest independent recruitment company in romania. With a mutlidisciplinary background, the uniquely named APT Group speaks to us exclusively for the july issue of CEE Rekruter: Ioan Poclitaru Marketing & Client Service Manager – APT Group.


Can you give us an overview as to the sectors that you are finding the most buoyant in romania right now (automotive, Oil & Gas, etc...)?

The group of industrial sectors with an ascending trend despite the economic crisis includes automotive, IT & software programming, services (front & back office activities) and the green energy sector.

Your  customer  base  is  mainly companies from which countries? Do you find any trends in the habits of multinational companies or local large companies in Romania?

Our customer base is composed mainly of local subsidiaries of European and US companies. Besides this important segment, we also deliver services to Romanian companies with no differences in terms of service quality and customer dedication. Multinational companies or local large companies are focused on investing in the younger generation, providing them with professional people development programs. Business-wise, they are focused on efficiency and results. For APT, this creates good foundations for a business relationship, where we can offer added value at the right price. Starting nearly 19 years ago, we have built a business heavily reliant on technology and professional tools. Having acquired solid experience in the human resources industry - for each of the last five years we have been ranked among the first 3-5 HR services providers in Romania, we moved towards developing proprietary SaaS solutions. APT web technology products are designed specifically to help professionals implement their HR policies and procedures in a highly efficient and effective manner. Employee  recruitment  and  selection, personnel administration,  performance management support, 360-degree feedback, support of talent management initiatives and talent development solutions are typical human capital management processes that can greatly benefit from the SaaS services provided by APT.

In Poland APT means something along the lines of Temporary Staffing agency - so when we found that your company was called APT we were quite surprised - tell us a little bit about yourselves and how you came upon the name.

The idea for the company’s title came from a name familiar to one of the company founders and ended in the APT formula, as APT has similar meaning both in English and Romanian. Although there is nothing in our company’s name that has any relation to “temporary staffing”, still this is one of our core services. We are pleasantly surprised to learn of the coincidence, as “Temporary staffing“ is really an important part of our portfolio.

We found your details by searching through the members of ARAMT - can you tell us a bit about this organization and why you joined? What benefits dothey give their members?

The Romanian Association of Temporary Work Agents (ARAMT) is a professional association created  in June 2010 and currently has 11 members. The Association was founded by the most significant players on the Human Resources market and is dedicated to the promotion of flexible access conditions on the labour market and to the creation of new jobs. ARAMT’s mission is to be a lobbying body in favour of the development and promotion of the temporary work industry, as well as it pushing the necessary changes in the current Romanian legislation. APT is one of the founding members of ARAMT and Sorina Donisa, APT CEO, is currently the president of ARAMT. In 2010 and 2011 the main focus of ARAMT was to change the temporary labour legislation which was very restrictive and difficult to apply and the efforts was rewarded through the changes adopted in the Labor Code in 2011. ARAMT is a member of Eurociett.

You  have  a  multi-site  business with offices all over romania, but presumably the bulk of your business is led from Bucharest - with a similar situation in Poland, how do you find working with clients in the cities outside of Bucharest - which city is your biggest market after Bucharest and what is the identifying feature of this market?

Apart from Bucharest, which is the main concentration of business, there are other fast growing regions. In the west and northwest of Romania there are cities like Craiova, Timisoara, Arad, Cluj, where business has increased tremendously in the last years with focus on automotive, IT software and services sectors. Other cities also promise a strong business potential like Iasi in the north-east of the country, while others like Brasov in the centre, Ploiesti in the south or Pitesti in the west side are well established business centres. We offer our HR services wherever we see a solid request or identify potential,  either  directly  or  through partnerships. As a general rule, regardless of location, customer demands are everywhere the same: high efficiency, fast response and customized services.

Lastly - please tell us a little more about the way the crisis has affected Romania’s recruitment industry are Clients changing the way they work with agencies, is market share changing hands on a daily basis? 

Job offers changed dramatically in the last years. This affected not only the pricing policy but also the behaviour of all business players, from clients to recruiters and candidates. The client raised the demands for quality asking for longer guarantee terms on recruiting services, while imposing lower fees. On the other side the pool of candidates extended since some of the industries shrank, still this didn’t bring a substantial increase over the pool of highly qualified candidates. In the same time the people are less willing to make a job change, currently looking for stronger job stability and security. The only industries affected less by these changes are the ones specified at point 1, especially the IT software where the demand for highly skilled candidates increased year over year.
Dział: Aktualności



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