This month CEE Rekruter continues its‘ search for agencies in the Baltics, and this time we found one which covers all 3 countries, but we spoke to their Lithuanian Country Manager – the lovely Valerija. Lithuania has many commonalities with Poland and, of course, a shared history. But does anybody understand Lithuanian? Apparently the Shared Services sector does as since 2012 Lithuania has become one of the most attractive destinations for Shared Services and Outsourcing. This month, we find out why...
Valerija Buzėnienė, Country Manager, CVO Recruitment & Simplika
Lithuania is really Poland’s closest partner in the CEE region due to the common history of the country. How is Lithuania faring since the Economic Crisis hit Europe?
Currently Lithuania is one of the fastest growing EU countries by GDP growth, all sectors look quite active and busy. I think Lithuania has taken a proper action plan to return economy back on track. We also witness quite active recruitment market on both specialist and executive level.
Simplika is a catchy name, but what is the history of your company – tell us about how you operate in Lithuania and how you’ve made this independent brand number 1 in your market?
Simplika has started its operations in Lithuania in 2006 and has been growing and developing since that time. We aim at proving our Clients with fast and efficient services of permanent and temporary recruitment and also pay a lot of attention to meeting our Candidates expectations; these efforts have resulted in recognition from both Candidate and Client side. The best differentiation for us has been sincere care and proactive cooperation.
We are inundated across the entire region with companies who are looking to open Shared Service Centres and Business Process Outsourcing businesses. Recently companies such as Barclays, Western Union, Danske Bank and CSC have all opened Shared Service Centres in Lithuania – why do you think they chose Lithuania over the other countries from the CEE?
As a company we work closely with organizations consulting prospective investors into Lithuania and are happy to see such great names coming to our country. Usually investors appreciate our educational system and a large number of population with University degrees (40%), language skills of Lithuanians (90% of population speaks one foreign language and 50% speak 2 foreign languages), geographical position between Europe and Russia. We are also among top 10 least expensive European countries. On top of that Lithuania is an ambitious nation and we like competing and achieving, see our official message to potential investors: http://www.youtube.com/watch?v=RPO4tbV4UHk
What are the business sectors that are most buoyant in Lithuania at the moment? Automotive, IT or Banking are areas growing across the regions, but is it the same case in your country?
More or less all business sectors are active at the moment, however the most difficult situation is within IT business as this sector has seen a fast growth and new investors entries, therefore everyone is competing for the best talent in the market. Another group of specialists which is in high demand is Scandinavian speaking specialists.
Tell us a little about cross-border co-operation, as we understand Simplika is in a small chain across the region. Do you actually work across borders? What kind of successes have you had in cross-border co-operation?
Simplika has presence in all 3 Baltic countries, which helps us a lot. With our professional independent teams we are able to provide the same level of service to our Clients across the region. We also establish a partnership relations with recruitment companies working outside of Baltics and covering other territories, all this done for the convenience of our Clients. On top of that we have experience of placing Lithuanian specialists and executives outside of Lithuanians, they are in demand in Russia, Belarus, Ukraine and other countries.
Lastly, please tell us a little about your team... We know that our sector is very popular amongst ladies, but having so many ladies in one place can cause challenges to motivational techniques. How do you create that special something in your team?
My team is simply the best, all are highly committed, motivated and hard-working ladies JWe would love to have guys in the team, but it is always a fair competition and so far ladies got roles in our company. I do not think female dominant team is challenging, I believe it is empowering because we first of all share common values and goals and also in many cases share interests or topics to discuss (theatre/cinema, kids, books, men J). We have open sincere communication in our team and solve the problems when they appear, therefore we do not feel any discomfort of working in the female-dominant team.