Media Services & Employer Branding
We do not just advise on your brand. We get it published. Verita HR works with Digital StartUp Ltd, the independent London publisher of Disruption Banking and MRKT 3.0, and runs its own business blog, reaching finance, technology and HR decision makers across Europe and beyond. Advertising, sponsored articles, press releases, newsletters, social media, event coverage and brand representation, plus full employer branding programmes, planned with you from start to finish.
Three publications, three audiences
Your message runs directly on the publications, not through a third party ad network. Depending on who you need to reach, it can appear in a global finance title, in a European AI and policy magazine, or in front of the HR and business community in Poland. Most campaigns use more than one.
Disruption Banking
Global independent media on banking, capital markets, digital assets and fintech, since 2018. Readers: traders, investors and senior leadership in financial institutions. Published by Digital StartUp Ltd, London.
Visit disruptionbanking.comMRKT 3.0
European magazine on AI, regulation and market intelligence, the evolution of Magazyn Rekruter (2010). Readers: founders, investors, policy and tech teams. Published by Digital StartUp Ltd, London.
Visit mrkt30.comVeritaHR Blog & News
The Polish labour market seen from the employer's side. Readers: HR leaders, hiring managers, boards and candidates in Poland. Published by Verita HR.
Visit the blogData as of January 2026
Active users
on Disruption Banking, last 12 months
Publications
Two titles from Digital StartUp Ltd and the Verita HR blog.
Google impressions
On the ten strongest search queries.
Social followers
Across the publications' social channels.
Two independent companies, one partnership
Verita HR is an outsourcing company working with BPO and SSC, banking and fintech organisations across Poland. Our media services are delivered in partnership with Digital StartUp Ltd, an independent publisher based at One Canada Square in Canary Wharf and a member of Level39, the fintech accelerator. Digital StartUp Ltd owns and publishes Disruption Banking and MRKT 3.0.
We have worked together since 2018, when publishing moved from print to digital. The partnership works the way outsourcing works in the rest of our business: Verita HR is your point of contact and plans the campaign with you, and the publisher's editors commission, verify and publish the content on their titles. Two separate companies, each responsible for its own part, with one plan and one contact for you.
What you can book with us
From a single press release to a full year of visibility across two publications, and from one interview to representing your brand at a whole conference. Everything runs on publications we work with directly, which means predictable timelines, editorial support and reporting you can verify.
Employer branding here runs next to the recruiters who talk to your candidates every day, the advantage no standalone PR agency or publisher has on its own.
Four formats, one editorial standard
Sponsored pieces follow the same editorial standard as everything else we run, which is why they get read rather than skipped. Every commercial placement is clearly labelled, keeps a permanent URL and is promoted across our social channels and newsletters.
Creation Myth
A founder interview on how the company started. Since 2018 our editors have interviewed founders across the fintech ecosystem, and the story is almost certainly listed under Google News.
Product Review
A clear explanation of a fintech product for banks and investors, including partners such as TechPassport, Foundation Capital and Wealth Mosaic.
Company Milestone
A story built around good news: a funding round, a licence, a market entry, a partnership. For clients across hedge funds, private equity, venture capital, fintechs and banks.
Investigation
Investigative reporting into unusual or bad practice, legally reviewed before publication. Never commercial, the reason our readers trust everything else we run.
Six steps, from first call to a published campaign
Every project follows the same six steps, whether it is a single press release, a campaign across two publications or your brand's presence at a conference.
Discovery call
We agree what you want to achieve, who you need to reach and by when.
Goals agreedPlan
We propose the mix of publications, formats and activities, with a timeline and a fixed price.
Plan proposedYour team
We assign the people who will run your project, with one point of contact from start to finish.
Team assignedDelivery
We prepare and deliver everything agreed in the plan, and you approve it before anything goes public.
In deliveryLaunch and distribution
Your campaign goes live and is promoted across the agreed channels.
LiveReporting
You receive a report on the results, with the figures behind them.
ReportedHave a campaign in mind?
Talk to our teamSocial media, newsletters, events, standards and pricing
Our weekly newsletters go to readers who chose to hear from us: finance professionals following markets and digital assets, and European operators tracking AI and regulation. Sponsorship options include a dedicated slot, a mention in the editor's intro and a featured article placement.
Social media advertising
Reach more than 37,900 followers on our LinkedIn, Facebook and X profiles. Book a single post for an announcement, or a package of posts across profiles for a launch or a campaign. Every post is clearly marked as a partnership.
Also available
Beyond the formats above, the catalogue includes in-article advertising inside relevant category pages, long-term media partnerships with conferences and roundtables, corporate storytelling through founder and leadership interviews, video and interviews recorded at events or in studio, and custom multi-channel campaigns combining any of the above.
Newsletters
Disruption Banking Weekly is a weekly LinkedIn newsletter: ten stories of the week with figures and links to the articles, published on a page with around 6.3K followers. The MRKT 3.0 Newsletter is an HTML newsletter on European AI, deep tech and regulation.
Events, partnerships and brand representation
Our team attends and covers conferences, summits and roundtables across Europe, from roundtables at Level39 in Canary Wharf to media partnerships at technology and finance events throughout 2026. For organisers: a media partnership covers announcement articles, interviews with top speakers and sponsors, on-site reporting, social media coverage and post-event articles, published across Disruption Banking, MRKT 3.0 and the Verita HR blog. For companies attending: we support your participation from sponsorship and speaking slots to follow up, and we can attend on your behalf, as your brand, making sure it is presented the way you want, in person, in sessions and in everything published afterwards.
Employer branding backed by a recruitment team
Most employer branding work stops at a campaign. Ours is run next to the recruiters who talk to your candidates every day, so the message we publish matches what people actually hear in interviews. We deliver employer value proposition work, career site and job advert content, candidate-facing campaigns on the Verita HR blog and the partner publications, leadership and team storytelling, and recruitment marketing measured on time to hire, cost per hire and candidate satisfaction. It is built for BPO and SSC, banking, fintech and IT organisations hiring in Poland, and for international companies entering the Polish market.
Our editorial standards and contract
We accept only authoritative, verified content. Prospective partners and advertisers are reviewed against business legitimacy, ethical compatibility with a financial and tech policy audience, genuine audience alignment, editorial synergy, and verified payment channels. On Disruption Banking, where the audience is financial and banking focused, we generally discourage the promotion of cryptocurrencies or crypto trading platforms unless they meet strict regulatory and reputational standards. Investigative stories are never commercial and are reviewed with legal professionals before publication. Every collaboration starts with a short written contract covering scope, timing, approvals and confidentiality.
How pricing works
Every campaign is priced for the channels and formats it uses, so there is no single list price. Tell us what you want to achieve and we will send a rate card and a plan built around it.
The questions clients ask us most
Full transparency, before you commit to anything. If your question isn't here, ask us directly.
A press release is your announcement, written by you and published largely as supplied, subject to editorial approval. A sponsored article is a full feature, usually written by our editorial team after an interview with you, built around a story rather than an announcement. Both are clearly labelled, and both keep a permanent URL.
Yes, provided it meets our editorial standards. Our editors review every submission, may ask for changes and will verify claims and figures before publication.
A press release is normally published within a few working days of approval. A sponsored article or an interview takes longer, because it involves an interview, drafting and your sign off. We confirm the exact timeline when we agree the plan.
Always. Every commercial placement is clearly labelled. That transparency is what keeps our readers trusting the rest of the publication, and it is what makes your placement worth buying.
Yes. Published articles keep a permanent URL and remain indexed, so they continue working for you long after the campaign ends.
Yes, commercial placements include a link to your site. Editorial features include links where they are relevant to the reader.
Yes. Every format can be booked on a single title. Most clients combine two, because the audiences barely overlap.
A performance report covering page views, engagement and social reach for everything published in your campaign, taken from the same analytics we use ourselves. For events, the report also covers the published coverage and social reach.
Disruption Banking reached 493,000 active users over the last twelve months, mainly in the United States, Canada, the United Kingdom, South Africa, Australia and India, among traders, investors and senior leadership in financial institutions. MRKT 3.0 reaches founders, investors and policy teams across Europe. The Verita HR blog reaches HR leaders and hiring managers in Poland.
Yes. We cover conferences, summits and roundtables across Europe, work with organisers as a media partner throughout the year, and publish event coverage across all three publications.
No. Both titles are owned and published by Digital StartUp Ltd, an independent publisher in London. Verita HR has worked with Digital StartUp Ltd since 2018 and delivers media services in partnership with it. Verita HR owns and publishes the Verita HR blog.
Yes. We can support your participation, from sponsorship and speaking slots to follow up, or attend on your behalf and make sure your brand is represented properly, both on site and in the coverage published afterwards.
Yes. Every collaboration starts with a short written contract covering scope, timing, approvals and confidentiality, so your business is protected and both sides know exactly what was agreed.
Pricing depends on the channel, the format and the length of the campaign, so we do not publish a single list price. Tell us what you want to achieve and we will send a rate card and a plan built around it.
Content marketing is the practice of building an audience and a reputation by publishing material people genuinely want to read, rather than by interrupting them with advertising. In our case it means articles, interviews and analysis that position your company as an authority in its market.
Employer branding is how your company is perceived as a place to work, by the people you want to hire and by the people already working for you. It matters because it changes who applies, how quickly you fill a role, what you have to pay and how long people stay.
Corporate storytelling is telling the story behind the company: why it was founded, what problem it solves and the people who do the work. It is what makes a company memorable to clients, candidates and investors, where a list of services is not.
Let us plan your campaign
Tell us who you need to reach and we'll come back with a channel plan and a fixed price.
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We combine strategic positioning with data-driven insight to shape a brand employees trust and candidates actively pursue.
Zuzanna Górna
